A Novel Utility and Frequency Based Itemset Mining Approach for Improving CRM in Retail Business
نویسندگان
چکیده
منابع مشابه
A Novel Utility and Frequency Based Itemset Mining Approach for Improving CRM in Retail Business
The paradigm shift from ‘data-centered pattern mining’ to ‘domain driven actionable knowledge discovery’ has increased the need for considering the business yield (utility) and demand or rate of recurrence of the items (frequency) while mining a retail business transaction database. Such a data mining process will help in mining different types of itemsets of varying business utility and demand...
متن کاملA Novel Utility and Frequency Based Itemset Mining Approach for Improving CRM in Retail Business
The paradigm shift from 'data-centered pattern mining' to 'domain driven actionable knowledge discovery' has increased the need for considering the business yield (utility) and demand or rate of recurrence of the items (frequency) while mining a retail business transaction database. Such a data mining process will help in mining different types of itemsets of varying business utility and demand...
متن کاملA Novel Utility and Frequency Based Itemset Mining
The paradigm shift from ̳data-centered pattern mining‘ to ̳domain driven actionable knowledge discovery‘ has increased the need for considering the business yield (utility) and demand or rate of recurrence of the items (frequency) while mining a retail business transaction database. Such a data mining process will help in mining different types of itemsets of varying business utility and demand....
متن کاملA New Algorithm for High Average-utility Itemset Mining
High utility itemset mining (HUIM) is a new emerging field in data mining which has gained growing interest due to its various applications. The goal of this problem is to discover all itemsets whose utility exceeds minimum threshold. The basic HUIM problem does not consider length of itemsets in its utility measurement and utility values tend to become higher for itemsets containing more items...
متن کاملA Novel Sanitization Approach for Privacy Preserving Utility Itemset Mining
Data mining plays a vital role in today’s information world wherein it has been widely applied in various business organizations. The current trend in business collaboration demands the need to share data or mined results to gain mutual benefit. However it has also raised a potential threat of revealing sensitive information when releasing data. Data sanitization is the process to conceal the s...
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ژورنال
عنوان ژورنال: International Journal of Computer Applications
سال: 2010
ISSN: 0975-8887
DOI: 10.5120/335-506